{"id":54,"date":"2008-02-11T23:58:22","date_gmt":"2008-02-11T23:58:22","guid":{"rendered":"https:\/\/silverjacket.com\/blog\/uncategorized\/likert-i-love-h\/"},"modified":"2008-02-11T23:58:22","modified_gmt":"2008-02-11T23:58:22","slug":"likert-i-love-h","status":"publish","type":"post","link":"https:\/\/silverjacket.com\/blog\/peeves\/likert-i-love-h\/","title":{"rendered":"Likert? I love her! (Or: You Likert. You invited her!)"},"content":{"rendered":"<p><a onclick=\"window.open(this.href, '_blank', 'width=400,height=300,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false\" href=\"http:\/\/silverjacket.typepad.com\/.shared\/image.html?\/photos\/uncategorized\/2008\/02\/11\/statistics2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" border=\"0\" src=\"https:\/\/silverjacket.typepad.com\/blog\/images\/2008\/02\/11\/statistics2.jpg\" title=\"Statistics2\" alt=\"Statistics2\" style=\"margin: 0px 5px 5px 0px; float: left;\" \/><\/a><br \/>\nExperimental psychologists frequently ask people to rate things on a scale: How difficult is this task (1=super easy, 5=way hard); Are you a big drinker (1=no, 2=not sure, 3=yes); Is this task difficult because you are currently drunk (1=no, 7=what&#8217;s the question again?). Etc. <\/p>\n<p>The concept of a ratings scale is pretty simple and widely applicable. Yet somehow, just because some guy named Rensis Likert wrote a paper about using these scales back in 1932, whenever researchers mention a ratings scale in a study, they call it a <a target=\"_blank\" href=\"http:\/\/en.wikipedia.org\/wiki\/Likert_scale\">Likert scale<\/a>. Here&#8217;s an example from a paper I covered for an upcoming issue of <em>Psychology Today<\/em>: &quot;Participants made these ratings on a 9-point Likert scale (1 = not at all physically attractive\/sexually promiscuous, 9 = very physically attractive\/sexually promiscuous).&quot; <\/p>\n<p>Under US law, obtaining a patent requires that your invention is nonobvious. Here is a concept that is both obvious, and not even this guy&#8217;s invention, and it&#8217;s now named after him. It makes me wonder what it would take to get the checkbox named after me. Or for researchers to have to write stuff like &quot;Subjects then answered a Hutson yes-or-no question about whether they liked cake.&quot;<\/p>\n<p>(On your way out, please rate this post on a 1-point Likert scale in the comments section. (1=nerdy but kinda rad). I&#8217;ll be running stats shortly.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experimental psychologists frequently ask people to rate things on a scale: How difficult is this task (1=super easy, 5=way hard); Are you a big drinker (1=no, 2=not sure, 3=yes); Is this task difficult because you are currently drunk (1=no, 7=what&#8217;s the question again?). Etc. The concept of a ratings scale is pretty simple and widely [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,12,40],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-mind-brain","category-peeves","category-science"],"_links":{"self":[{"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":0,"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"wp:attachment":[{"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silverjacket.com\/blog\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}